Maximizing Sales in the Steel Doors Industry: Insights and Strategies for 2024


Welcome to the first episode of our 2024 series, where we dive into the world of internal steel doors. As we ring in the New Year, many companies are setting new sales quotas and looking for innovative ways to meet them. In this insightful episode, we explore effective strategies to enhance sales in the steel doors industry, with a focus on responsiveness and technology.

[Video Transcript]

Hi, and welcome to the first episode in New Year’s 2024. Happy New Year to everyone interested in internal steel doors. This January, as with most companies, there are new sales quotas to be met.

I want to share my insights on how to approach the subject of closing more sales in the steel doors industry. One big tip I deeply believe in is always being the first to respond. When people search for steel doors, they often start online and send requests to multiple companies.

Sales research shows that companies responding first are most likely to close the deal. Insight Sales states that 50% of buyers choose the vendor that responds first. This is supported by a 2007 study by Dr. James Aldroyd, which found that the odds of leads entering the sales process or becoming qualified are 20 times greater when contacted within five minutes versus 30 minutes.

To achieve this, control the flow of inbound leads to your company. Consider unifying all leads in one place, like a CRM, where they are registered in real time.

Set up an automated workflow to create a task for sales reps to contact leads within a specific time frame. Nowadays, market standards are in minutes, not days.

Ensure sales reps update information in real time during calls, which is possible with most modern CRMs. The last step in this basic sales process is to set up next steps in your CRM, whether it’s a request for quotation or an email summary of the call.

In the steel doors industry, proposals are often needed. At Icon, we’ve created an online configurator tool for our dealers to speed up this process, allowing them to create and adjust proposals in just 30 seconds.

If you’re curious about our steel doors or want to test our configurator, feel free to contact me. My email address is in the description of this video. I’ll be happy to discuss how our companies can benefit each other.

Thanks, and see you next time!

[Summary and Additional Insights]

The insights shared in this episode are invaluable for businesses looking to thrive in the steel doors industry in 2024. The emphasis on being the first to respond to leads cannot be overstated. With statistics supporting the significance of timely responses, it’s clear that speed is a crucial factor in winning over clients.

Implementing a unified system like a CRM for managing leads is not just a recommendation; it’s a necessity in today’s fast-paced market. Automated workflows and real-time updates are essential components of a successful sales strategy.

Icon’s innovative approach with the online configurator tool exemplifies how technology can streamline the sales process. This tool empowers dealers to rapidly generate customized proposals, significantly reducing the time and effort involved in traditional methods.

This episode provides a roadmap for companies in the steel doors industry to enhance their sales process and stay competitive. By embracing these strategies and technologies, businesses can look forward to meeting and exceeding their sales quotas in 2024.

For more information about Icon’s steel doors or to explore the configurator tool, don’t hesitate to reach out. Let’s make 2024 a year of unprecedented growth and success in the steel doors industry.


Let's talk

Do you see our steel doors in your product portfolio? Sign up for a short phone call with our International Sales Manager.